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あらすじ・解説
This episode of the Lifestyle CEO podcast covers key principles for buying or starting a business. The host, Keith Miller, discusses common mistakes to avoid, such as not focusing on the value of the business to you personally, buying a business just for money/time freedom, and purchasing a business at the top of the market. He outlines the three key questions to ask when evaluating a business acquisition or startup: how much time will it take to get profitable, what is the cost to get it running profitably, and what are the risks involved. The overall message is to "fall in love with the deal, not the business" and take a strategic, analytical approach to any business purchase or startup.