Hey, welcome back everyone. Today we're diving into something that really gets to the heart of effective marketing in the fitness industry. You know, a lot of trainers get caught up in chasing social media metrics and viral content, but what I've learned over my 10+ years in this business is that success often comes from what happens beneath the surface.

I'm joined by Wallace, a trainer with 15 years of experience who's noticed something interesting - while he started targeting busy moms in their 30s, his most successful client base actually turned out to be women between 45-65, particularly empty nesters in executive and management positions.

We're going to break down how to lean into this market more effectively, and I'll share why I think focusing on life transitions - like becoming an empty nester - can be more valuable than traditional demographic targeting. We'll also talk about why having a meaningful conversation with one client like "Janet" and creating content from that could be more valuable than posting five generic pieces hoping one goes viral.

This episode is all about working smarter, not harder, and really understanding how to build genuine connections that lead to sustainable business growth. Let's dive in.

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Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

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Timestamps:

0:00 Episode Introduction

0:45 Wallace Introduction

3:50 How do you make yourself the obvious choice?

7:40 Description of a favorite client

12:55 Do you recommend I switch my avatar?

16:25 Thank you for joining me.