Analytics for Marketers
Using Data to Improve Your Marketing Campaigns
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Analytics for Marketers
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ナレーター：
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C.S Cyan
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著者：
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Valdez Noyola
このコンテンツについて
Unlock the power of data to drive smarter marketing decisions.
Analytics for Marketers is your essential guide to using data analytics to create more effective, targeted, and personalized marketing campaigns. Whether you're a seasoned marketer or just starting out, this book will help you harness predictive and prescriptive analytics to better understand your audience, allocate resources efficiently, and maximize ROI.
Inside, you’ll discover:
- How to use customer data to build powerful, personalized campaigns
- The difference between descriptive, predictive, and prescriptive analytics—and when to use each
- Tools and techniques for forecasting marketing trends and behaviors
- Strategies to optimize ad spend and improve campaign performance
- Real-world case studies that show analytics in action
Designed for marketing professionals who want to make data-driven decisions with confidence, this book bridges the gap between marketing strategy and analytics. Learn how to move beyond gut instinct and make informed decisions that truly resonate with your audience.
©2025 Valdez Noyola (P)2025 Valdez Noyola