Even by the standards of the 1970s, even compared to Jar-Jar Binks, the legendary 1978 Star Wars Holiday Special is a peerlessly cringeworthy pop-culture artifact. George Lucas, who completely disowned the production, reportedly has said, "If I had the time and a sledgehammer, I would track down every copy of that show and smash it." Just how on earth did this thing ever see the light of day?

To answer that question, as Steven Kozak shows in this fascinating and often hilarious inside look into the making of the Special, you have to understand the cultural moment in which it appeared—a long, long time ago when cheesy variety shows were a staple of network television and Star Wars was not yet the billion-dollar multimedia behemoth that it is today. Kozak explains how the Special was one piece of a PR blitz undertaken by Lucas and his colleagues as they sought to protect the emerging franchise from hostile studio executives. He shows how, despite the involvement of some of the most talented people in the business, creative differences between movie and television writers led to a wildly uneven product. Packed with memorable anecdotes, drawing on new interviews with countless people involved in the production, and told with mingled affection and bewilderment, this never-before-told story gives a fascinating look at a strange moment in pop-culture history.