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Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination.

As nonprofit organizations mature and grow, their staffs and programs expand, their operations and dynamics become more complex, and the climate they operate in changes and presents new challenges. If they are to move to a new level of effectiveness, they must periodically adjust their leadership, management, structure, governance, and operating style to fit their changed circumstances. Author Susan Gross calls these adjustments "turning points.

From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.