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By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.

Power Hour Leadership Empowerment is a transformative guide for leaders and for anyone ready to take accountability and change their life. Written by seasoned executive Rafeh Talas, this book introduces the “Power Hour” methodology, an actionable framework built to spark change, build trust, and unlock high performance.

In 1979, Jeff Burgess was a 22-year-old college dropout drifting through life in a haze of beer, weed, and dead-end jobs. He was the "town clown" with an undeniable work ethic but no clear direction. Then, on a lazy Sunday afternoon, his father called him home for a talk that would shake him to his core: "You have a gift, and I cannot allow you to waste it anymore. It’s time to get your shit together."

Marketingstrategie mit Wirkung ist kein weiteres Buch voller Theorien–es ist ein praxisnaher Fahrplan für Selbstständige, Coaches und Unternehmer:innen, die endlich strategisch sichtbar werden, verkaufen und wachsen wollen.

In Money, Power and Health, visionary human architect and elite intelligence strategist Darius Riddick reveals unprecedented secrets previously accessible only to history’s most influential figures and the world’s highest-performing individuals.

In A Performer, a Environment, Farrell Middleton presents a practical framework for achieving personal and professional growth rooted in real-life challenges and timeless principles. Central to the book is the "20/60/20" principle: 20% of individuals excel, 60% perform adequately, and 20% struggle. Farrell provides actionable strategies to help you rise to the top of the curve by cultivating a growth mindset, improving communication, building stronger relationships, and implementing other impactful practices.

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...

Investing is only for rich men in suits… right? LOL. Nope. Not here.Welcome to Investing Made Simple for European Women — the money podcast for women who want to invest but have no idea where to start. Whether you’re in the EU, the UK, Switzerland, or anywhere else on the continent. We also welcome expats and Americans navigating money matters abroad. Learn to invest with confidence, wherever you call home.Whether you: ✨ Don’t know what a portfolio is ✨ Feel intimidated by the word “investing” and by the whole process ✨ Or secretly worry you’re “just not a money ...

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...

Level up your marketing career with real-world insights from a digital marketing pro. Hosted by Will Chow, a seasoned digital strategist with 9+ years of agency experience, this podcast breaks down what actually works in marketing—no fluff, no theory—just the strategies that drive growth. Will has helped hundreds of mid-sized and enterprise businesses across industries like legal, health, tech, SaaS, education, fitness, wellness, and nonprofit generate real revenue. Whether you're just starting out or aiming to move up in your marketing career, you'll get actionable advice on everything ...

In questo podcast parliamo dell’unico canale al mondo dedicato alle persone nella loro veste professionale: imprenditori, dipendenti, in generale lavoratori. Vogliamo creare cultura sull’utilizzo di LinkedIn. LinkedIn è un canale “profilo-centrico”: la figura principale sul canale non sono le pagine a marchio, cosiddette pagine aziendali, ma i profili delle persone. È un canale pensato per fare interagire le persone tra di loro. È, probabilmente, il canale più Umano tra tutti i social network. Cerchiamo di capire insieme perché.

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...

Welcome to ”Next Level Selling, Next Level Life”! This is your ultimate destination for mastering the art of sales and achieving unparalleled success in life. Hosted by ”Mad” Mike, a former US Army Ranger and top sales strategist, this podcast dives into battle-tested tactics, mental toughness, and innovative strategies that will catapult your career to new heights. Whether you’re an aspiring sales professional, seasoned executive, or driven entrepreneur, each episode is packed with actionable insights, and powerful techniques to help you break barriers and take your career and life ...