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When you have a great opportunity or face a challenging threat, Create the Future (CTF) gives you the tools you and your leadership team will use for making critical decisions without a hefty price tag. Rick Williams has been a management consultant, company founder, and CEO. He has worked with large international companies, nonprofits, early-stage growth companies, and large government agencies. Drawing on his broad expertise and first-hand observations of top executives in action, Create the Future is the essential guidebook for leaders when they must make difficult decisions.

For CEOs, executives, and investors in small to midsize B2B technology companies, this book provides a clear blueprint for transforming your marketing and GTM approach to unleash hidden value, especially leading up to a transaction or exit event. The AI-fueled wave of business transformation is digital-first, customer obsessed, infinitely scalable. B2B technology companies that don't get the modern growth engine right, will be left behind by those that do.

"Just FOCUS" is your comprehensive guide to mastering the art of concentration. By understanding the science behind focus and implementing proven strategies, you can transform your productivity, enhance your creativity, and improve your overall well-being. You might be thinking, "I’ve tried focusing before and failed." But this book goes beyond typical advice. It provides actionable strategies backed by neuroscience and real-life examples to help you build sustainable habits. It’s not just about working harder; it’s about working smarter and making focus a way of life.

Discover the ultimate guide to mastering life's challenges with "The Art of Problem Solving: Master Proven Strategies for Effective Decision Making, Critical Thinking, and Creative Solutions." Whether you're tackling complex problems in the boardroom, classroom, or at home, this book is your secret weapon. Perfect for both adults and kids, it transforms daunting problems into opportunities for growth and success.

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.