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消費トレンドはモノ・コトからマウントへ「こんな素敵な場所に旅行してきました」「こんな美味しい料理を楽しみました」「こんな特別な人と過ごしています」SNSで頻繁に目にするこうした投稿。

In 1890s America Thorstein Veblen attacked a careless acceptance of prevailing social structures, identifying ancient roots for ‘pecuniary culture’ and ‘conspicuous consumption’–realities that promoted materialism and squashed fulfilment. In The Theory of the Leisure Class the worthy Engineer, creating essential products for all, is pitted against the predatory Businessman, exempt from grubby industrial toil and focussed on useless profits.

The ultrarich hold more of America’s wealth than they did in the heyday of the Carnegies and Rockefellers. In this incisive and provocative book, Evan Osnos offers an unforgettable portrait of the tactics and obsessions driving this new Gilded Age, in which superyachts, luxury bunkers, elite tax dodges and a torrent of political donations bespeak staggering disparities of wealth and power.

The ultrarich hold more of America’s wealth than they did in the heyday of the Carnegies and Rockefellers. Here, Evan Osnos’s incisive reportage yields an unforgettable portrait of the tactics and obsessions driving this new Gilded Age, in which superyachts, luxury bunkers, elite tax dodges, and a torrent of political donations bespeak staggering disparities of wealth and power. With deft storytelling and meticulous reporting, this is a book about the indulgences, incentives, and psychological distortions that define our economic age.